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Look outside the window: Why IBM i developers need to evangelize
Product & Capabilities

Look outside the window: Why IBM i developers need to evangelize

Let's face it: everybody likes to work in their comfort zone. And for a lot of companies working in the IBM i ecosystem, that means talking with other people in the IBM i world. So it’s no surprise that companies within the IBM i ecosystem have found comfort in collaborating with peers by sharing best practices, co-developing solutions, or partnering on projects. While this approach has its merits, the rapidly evolving digital landscape demands a broader outlook. To remain competitive and foster meaningful innovation, IBM i companies must actively build relationships with organizations in verticals such as logistics, shipping, healthcare, and beyond.
May 6, 2026 · 5 min read · Marek Walczak

Focusing solely on other IBM i companies can lead to an echo chamber effect. While it’s useful to network within the same technology sphere, this often results in incremental improvements rather than breakthrough innovations. In contrast, engaging with diverse industries exposes IBM i developers and consultants to new challenges, workflows, and customer needs. These insights can drive the development of solutions that address real-world problems, helping companies differentiate themselves in the market. And most importantly, it can lead to deeper relationships with organizations that already rely on IBM i and want to maximize the value of their investment in the platform.

Verticals like logistics, shipping, and healthcare are under tremendous pressure to optimize operations, reduce costs, and enhance service delivery amid complex regulatory environments. By collaborating with these sectors, IBM i companies gain firsthand knowledge of industry-specific pain points, which enables them to tailor their offerings to the unique requirements of each field. The result is more relevant, value-driven solutions that resonate with customers and open new revenue streams. But they can't even begin to happen if everyone spent their time talking to the same people who are already deeply aware of what IBM i can do.

The logistics sector, for example, is rapidly digitizing to accommodate global supply chain demands. By connecting with companies in this industry, IBM i solution providers can co-create applications that improve shipment tracking, inventory management, or real-time analytics for fleet operations. Shipping companies, on the other hand, are investing in automation to streamline port operations and reduce turnaround times. Healthcare organizations are leveraging technology to achieve interoperability, enhance patient outcomes, and comply with strict privacy regulations. Each vertical presents a distinct set of challenges and opportunities that go beyond the technical comfort zone of the IBM i community.And of course, there are many more vertical industries where similar opportunities exist.

Working with companies outside the traditional IBM i sphere encourages cross-pollination of ideas and best practices. For instance, healthcare’s rigorous approach to data privacy can inform how logistics companies handle sensitive shipment data. Conversely, logistics’ expertise in real-time tracking and predictive analytics can inspire innovative patient monitoring solutions in healthcare. These exchanges foster a culture of continuous learning, adaptability, and creativity, which are essential in today’s fast-paced business environment.

The world’s leading verticals are in a constant state of transformation, driven by technological advances, regulatory shifts, and changing consumer expectations. By embedding themselves in these industries, IBM i companies can anticipate trends and adapt their offerings accordingly. This proactive stance not only builds business resilience but also positions IBM i providers as trusted technology partners who enable digital transformation. Such relationships are more sustainable and less vulnerable to the cyclical fluctuations of a single technology market.

The IBM i ecosystem has a proud decades-long tradition of reliability and innovation, but the future of midrange lies in building bridges to verticals like logistics, shipping, healthcare, and beyond. By reaching beyond their comfort zone, IBM i companies can unlock new opportunities, drive industry-wide innovation, and create lasting value for themselves and their partners. In a world where technology is the great connector, collaboration across verticals isn’t just a smart business strategy: it’s a necessity for long-term success.

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